Use all three types of content in your content marketing efforts

One of the challenges of content marketing is that, to be successful, you must generate multimedia content on a regular and consistent basis. Therefore, it’s essential you use a range of production methods so the cost of each piece of content is appropriate for the intended use.

Here are the three primary types of content you will need in your content marketing efforts.

Showpiece Content

Showpiece content includes promotional videos, e-learning programs, published books and training videos and are used to firmly establish your authority. These pieces might be needed for a customer deliverable, trade-show booth or national sales meeting.

This type of content won’t be inexpensive – but you only need a few and it requires infrequent updating.

Workhorse Content

Workhorse content includes podcasts, e-books, white papers, animation videos, marketing funnel components and luminary testimonials. These pieces serve as the foundation of your content efforts, and might be needed for face-to-face sales meetings. This content needs to be high quality but, when produced correctly, can cost far less than showpiece content.

PDQ Content

PDQ (pretty darn quick) content includes talking head videos, written blog entries, recorded webinars, customer testimonials, and infographics. These pieces are needed on a blog and online store, for embedding in emails, and for use on social media accounts.

For an effective content marketing program, you’ll need plenty of this type of content. PDQ content, like showpiece and workhorse types, still needs to be valuable, relevant and story-driven, but the requirement for production value is less – because its presence is more fleeting.

Goodlook Marketing

At Goodlook Marketing we are experts at producing all three types of content marketing content – showpiece, workhorse, PDQ – cost-effectively and with high quality.

However, our specialty is with PDQ (pretty darn quick) content — where we help a client setup a low-cost in-office video studio and provide the technology tools (see Content XLerator below) to easily create/edit PDQ videos and distribute them to the wide range of online locations where they should be published.

When a client needs outside help with production, we can produce video of all types, e-learning programs, print books, flip books, audiobooks, authority websites, blog entries, social media posts, podcasts, webinars, and teleseminars.

We also offer our Content XLerator technology, which has an important role for all three types of content — but it’s most significant value is with PDQ content.

Via the simple Content XLerator user interface, you and other content authors (including customers, clients, subscribers, members, students, etc.) can — from a single user interface and using any Internet-connected device (e.g., smartphone, tablet, computer):

  • Easily record/upload content of all media types: video, audio, image, file, and text, including podcasts
  • Select destinations for this multimedia content from a list of virtually all their online properties (website, membership site, shopping cart, learning management system, video repositories, social media accounts, email system, podcast directories, online retailers)

Content XLerator makes it possible for content authors to create and send PDQ content anywhere, anytime and with any device — simple, fast and easy.

Don’t miss out — see below